By: katalyst On: March 04, 2019 In: Uncategorized Comments: 0

Chinese consumers are currently outstripping all competition as the most valuable spenders on the planet and, as such, are markedly reshaping the world’s economy. In 2017, Chinese travellers spent more than 250 billion US dollars, which accounted for 20 per cent of the world’s total tourism spend [1]. There...

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By: katalyst On: November 13, 2018 In: Uncategorized Comments: 0

How to get smart with sampling When companies want to bring new products to market, they invariably carry out research beforehand. This may be conducted in a limited geographical area in order to determine what people like about the product and what the potential size of the market might...

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By: katalyst On: July 30, 2018 In: Uncategorized Comments: 0

Gain insight into your data with performance driven outcomes.

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By: katalyst On: April 03, 2018 In: Uncategorized Comments: 0

Machine Learning – Brands prefer silver bullets not more analysis – right? Today’s marketer has to be on top of social, branding, online, ecommerce, attribution and possibly offline channels. On the marketer’s roadmap this year pops GDPR and machine learning with big data Is machine learning big data just...

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By: katalyst On: November 12, 2017 In: Uncategorized Comments: 0

Katalyst has partnered with Verticly to act as their business development and commercial arm within the UK, European and US markets. This will involve direct Brand and Agency relationships, account management, contractuals and business development activities. Katalyst brings a great deal of Verticly experience having been a reseller for...

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By: katalyst On: June 29, 2017 In: Big Data Comments: 0

I’m Marcus Langford the New Business Development Partner with Katalyst Communications. My background is in the world of Applications and Service Integration within the IT industry. Enabling customers to gain access to hard to reach sources of Data to make service more efficient, provide new services to end customers...

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By: katalyst On: March 08, 2017 In: CRM/CXM Comments: 0

A question we’re often asked is what is the difference between Customer Relationship Management (CRM) and Customer Experience Management (CXM)? TODAY WE ARE SEEING A DRIVE FOR BUSINESSES TO ADOPT A CXM STRATEGY WITH THE INEVITABLE SHIFT IN CONSUMER CONTROL FROM SELLER TO BUYER. THIS IS DUE TO THE...

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By: katalyst On: October 19, 2016 In: Attribution Comments: 0

Attribution in marketing terms can be defined as assigning a value to a marketing activity based upon a desired outcome. We colloquially use the idiom “bang for the buck” alluding to the performance of the spend. For generations, the holders of the marketing purse strings, whether that be in a...

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By: katalyst On: March 14, 2016 In: Competitor Positioning Comments: 0

Introduction   In today’s fast moving world, business leaders need to be at the top of their game in understanding exactly how their rivals are performing; what they are marketing; where they are selling; and what their management team are saying. This information can be used to set benchmarks...

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By: katalyst On: February 01, 2016 In: Sentiment Comments: 0

If you’re in ecommerce then the chances are that you’ve already heard of brand sentiment and are going to some lengths to gather data for it. If you’ve never seen the term before, you probably have some intuition as to what it is: attitudes and general opinion towards your...

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