By: katalyst On: March 08, 2017 In: CRM/CXM Comments: 0

A question we’re often asked is what is the difference between Customer Relationship Management (CRM) and Customer Experience Management (CXM)? TODAY WE ARE SEEING A DRIVE FOR BUSINESSES TO ADOPT A CXM STRATEGY WITH THE INEVITABLE SHIFT IN CONSUMER CONTROL FROM SELLER TO BUYER. THIS IS DUE TO THE...

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