By: katalyst On: November 12, 2017 In: Uncategorized Comments: 0
Katalyst has partnered with Verticly to act as their business development and commercial arm within the UK, European and US markets.
This will involve direct Brand and Agency relationships, account management, contractuals and business development activities.
Katalyst brings a great deal of Verticly experience having been a reseller for two years and helping define the marketing strategy prior to that.
Katalyst is keen to develop partnerships within the digital ecosystem including lead generation and building the redemption network via partnerships.
As an IBM Business Partners, Katalyst is also able to leverage machine learning, AI, big data, Blockchain and Sentiment services into the Verticly portfolio.
One of the primary services added as a direct result of the partnership is Mi-Consent which is the new GDPR aligned service built into the Verticly platform allowing consumers real time access into their consent settings.  Verticly is able to build API plug-ins to a wide range of CRM allowing real time updates. In addition, Verticly is now offering a wide range of outsourced software and development services out of the Athens location including design, ecommerce platforms, apps, Blockchain and machine learning.

Christian Ramsoy, founder and CTO commented “Katalyst bring a mature level of brand and agency experience, an understanding of performance based commercials together with a wide range of complementary services’

Andrew Wheeler, Katalyst Director added   ’This is an exciting partnership and represents a great opportunity to provide Brands with credible marketing attribution metrics, individual customer redemption data, audience building capability and ROI information.  I can see the Verticly platform being the online to offine performance platform of choice.’