Competitor Positioning: Using the Katalyst sentiment platform brands are able to analyse their own performance against that of a competitor.
This allows a brand to measure their key metrics directly against that of their nearest competitors to understand their strengths and weaknesses.
The analysis can measure the customer sentiment of competing brands, their marketing campaigns, their pricing strategies:
Affinities – customers who engage with your brand have strong affinities with certain other brands and services. This helps you understand the social demographic profile of your customers and how best to attract new customers.
Soundbytes – what your key management are saying in the media, what analysts are saying and where you are mentioned in media commentary