Consumer Data: Many brands, and to a lesser extent retailers and publishers, do not understand who their customers are either at a demographic or individual level.
Katalyst enables brands to gain valuable insight into their key customer demographics and provide key data on individual customers via social login and cross referencing against third party data.
The Katalyst platform rewards consumers who sign in socially or via their email address with curated content or access to offers. Acting as a data controller
Katalyst is then able to provide the brand with detailed customer data about who their customers are. This can include name, age, gender, likes, geo location and email address.