Personalisation

Personalisation

Personalisation enables a brand to target consumers with relevant content personal to different demographics resulting in higher response and conversion to advertising offers.

Katalyst is able to assist a brand understand which customer demographic is consuming its advertising and thereby push bespoke content to each identified demographic group.
Katalyst uses embedded call to actions within a brand’s marketing such as a Twitter handle or SMS to connect with customers via social login, combining that with 1st and 3rd party data in order to understand the customer’s demographic.
Benefits of personalisation
  • Relevant and personalised content being served
  • Increased customer engagement
  • Higher redemption of offers
  • More effective advertising
  • Higher return on advertising investment
  • Ability to segment offers

 

Request a demo from Katalyst today