Using its sentiment analysis platform and in-house expertise, Katalyst allows brands to understand precisely how their brand is positioned within their social channels, what customers are saying about them and their campaigns, who are the key influencers, how customers are engaging and how they are positioned against their competitors all in real time.
This valued insight allows management teams to make informed decisions around customer satisfaction, customer experience, effectiveness of marketing campaigns and competitive positioning.
Sentiment Analysis is the process of determining whether a piece of writing is positive, negative or neutral. It’s also known as opinion mining, deriving the opinion or attitude of a speaker.
The sentiment platform measures up to 50 different elements of sentiment across all media channels including positive and negative sentiment, intent to purchase, loyalty, risk, speculation and intent to deceive.
Once set up then the sentiment platform is able to benchmark key performance metrics across the business and that of competitors. Our analysts are trained to support you in understanding where you can gain a competitive advantage.